EP 85: Bring Your Book Idea To Life With Steph Caswell
If 'write a book' has been on your goals list for a little too long, then lovely lady, this episode is going to serve you SO much. I invited author, writing coach and developmental editor Steph Caswell to join me for this value packed conversation covering all things writing your book. From where and how to start, creating a consistent writing rhythm (spoiler: you can write a book in just a few minutes a day!), all the to creating your book launch and ensuring you're set up for regular sales long into the future. We also chat about the power a book can have on your business and just how to use it as a valuable not only lead generator but also sales generator.
🎙️ Listen to full podcast Episode 85:
Before we dive in…
Have you heard about my shiny new Time + Money Booster calls?
If you’d love some coaching to help you work less and earn more (my speciality) and finally have some clarity on where your precious energy needs to be in your business, then get your beautiful self booked in right here (did I mention they’re completely free??)...
Ok, let’s dive in!...
I'm thrilled to share insights from our latest 'Mothers of Enterprise' podcast episode featuring the incredible Steph Caswell, an author, writing coach, and developmental editor.
If you've ever dreamed of writing a book to showcase your expertise, build your brand, or simply share your story, this blog post is for you. We're diving deep into how you can bring your book idea to life, even as a busy mum running a business.
The Power of Writing a Book for Your Business
But it’s one thing writing your book, and another thing selling it. That’s why I love Steph’s quote:
"If you stop talking about your book, people stop buying it."
This resonates so deeply with my approach as a business coach for mums. Just like in business, consistency and visibility are key when it comes to promoting your book. But don't worry - we'll get to the promotion part later. First, let's talk about how to actually write that book!
From Idea to Published Author: Key Steps
Start with a Strong Concept Steph emphasised the importance of having a clear idea that you're passionate about. Often, this idea has been "nagging" you for a while. For many of us mothers in business, it might be a solution to a common problem we see our clients facing.
Know Your Reader Just like in business, you need to know your ideal reader inside and out. Steph suggests thinking of your reader as the bullseye on a dartboard - be specific about who you're writing for.
Create a Detailed Outline Having a structure in place before you start writing can save you from getting stuck halfway through. Think of it as a roadmap for your book.
Write Consistently Here's the game-changer, ladies: Steph wrote all six of her books by writing for just 30 minutes a day. Yes, you read that right - 30 minutes a day!
Plan Your Launch Treat your book launch like you would a new product or service launch in your business. Get people excited, create a street team, and keep talking about your book long after it's published.
Key Takeaways:
You don't need to put your business on hold to write a book - 30 minutes a day can be enough
Know your ideal reader as well as you know your ideal client
Create a detailed outline before you start writing
Consider self-publishing for more control over the process
Keep promoting your book consistently after launch
My Approach to Supporting Mum Authors in Business
As an online business coach specialising in supporting mothers and female entrepreneurs, I've seen firsthand how powerful writing a book can be for your business. One of my clients, a life coach for new mums, was hesitant about writing a book because she thought she'd have to step away from her business for months. We worked together to create a writing schedule that fit into her busy life, and she managed to write her book in just six months while still running her coaching practice.
The result? Not only did she publish a book she's proud of, but it's also become a powerful marketing tool for her business. She's been invited to speak at events, featured on podcasts, and has seen an increase in high-quality leads - all because of her book.
Imagine Yourself as a Published Author
Close your eyes for a moment and picture this: It's a year from now. You're holding your freshly printed book in your hands, your name proudly displayed on the cover. You open your email to find interview requests from podcasts and speaking invitations from conferences. Your social media is buzzing with readers sharing how your book has impacted their lives. Best of all, you're seeing an influx of dream clients who already know, like, and trust you because they've read your book.
This isn't just a daydream - it's entirely possible when you commit to bringing your book idea to life.
Your Next Step Towards Becoming an Author
If you're ready to start your author journey and use your book to elevate your business, I'm here to help. As a virtual business coach specialising in supporting mothers in business, I understand the unique challenges you face in balancing family life with entrepreneurial ambitions.
Why not take the first step towards that author future you just imagined? Book a discovery call with me today. Together, we'll explore how writing a book can fit into your business strategy and create a plan to make it happen - all while maintaining that precious work-life balance you've worked so hard to achieve.
Remember, you don't have to choose between being a present mum, a successful entrepreneur, and a published author. With the right strategies and support, you can be all three.
Book your discovery call now, and let's start writing the next chapter of your business success story!
P.S. Don't forget - as mothers, we're already expert storytellers (bedtime stories, anyone?). Let's bring that superpower into your business and your book!
Learn more about Steph Caswell:
Website: Steph Caswell
Instagram: Steph Caswell Author
LinkedIn: Steph Caswell - Writing Coach
Podcast: Creating Happy Writers