EP 86: To The Women Procrastinating Starting or Growing Her Business
Let's face it, waiting for the stars to align and grant us the "perfect time" to start or grow your business business is like waiting for a unicorn to prance by with a winning lottery ticket. Spoiler alert: It ain't gonna happen mama.
Which is why this week’s episode is lovingly dedicated to you wonderful ladies out there who keep saying you’re going to start your business, OR that you’re going to focus on your business and get it growing - but that mystical future date never seems to arrive.
And before you know it, months or even years have rolled by and that business idea is still just an idea, or still just a few old social media posts with tumbleweed rolling on by.
If that sounds just a little familiar, beautiful lady, join me for a little heart-to-heart in this week’s episode.
I’m going to walk you through the most common reasons (read: excuses) I see for procrastinating the start or growth of your business.
And I’m going to give you the perfect dose of tough love that will serve as the antidote to all those reasons (…. ahem 🫢… excuses).
So if you’re ready to finally get over all the BS and give your business dreams some TLC, you’re going to want to tap your way over and dive into this week’s show.
🎙️ Listen to full podcast Episode 86:
Before we dive in…
Have you heard about my shiny new Time + Money Booster calls?
If you’d love some coaching to help you work less and earn more (my speciality) and finally have some clarity on where your precious energy needs to be in your business, then get your beautiful self booked in right here (did I mention they’re completely free??)...
Ok, let’s dive in!...
It’s time to address a topic that's close to my heart and probably very familiar to many of you: procrastination in starting or growing your business.
If you've been sitting on a brilliant business idea for months (or even years!), or if you're struggling to take your existing business to the next level, this blog post is for you. Let's dive into why we procrastinate and, more importantly, how to move past it to create the business of your dreams.
The Myth of the "Perfect Time"
One quote from this episode really encapsulates the heart of our discussion:
"Stop staying trapped in the ‘wait for life to get easier syndrome’”.
As a female business coach, I've seen this scenario play out time and time again. We tell ourselves that we'll start our business when the kids are older, when we have more time, when life is less chaotic. But here's the truth: there's never going to be a perfect time. Life as a mum is always going to be busy and unpredictable. The key is learning to start and grow your business within that beautiful mess.
Why We Procrastinate (And How to Stop)
Overcomplicating the Process Many women delay starting their business because they think they need to have everything perfect from day one - a website, a full range of products or services, a marketing strategy, and so on. In reality, you can start much simpler than that.
Fear and Self-Doubt Imposter syndrome is real, especially for mothers in business. Remember, these feelings are normal and don't have to stop you from moving forward.
Waiting for the "Right Time" As we discussed earlier, the perfect time doesn't exist. The right time is now.
Starting Simple: Your First Steps in Business
Here's the reality check you might need: you can start your business in the simplest, most time-efficient way possible. Here's how:
Choose One Platform Start with just one social media platform where your ideal clients hang out. For many of my clients, this is Instagram.
Commit to Consistent Posting Aim for just two high-quality posts per week to start with.
Experiment and Learn Try different types of content - reels, carousels, photos, videos. See what resonates with your audience and what you enjoy creating.
Engage Authentically Spend time genuinely connecting with your audience and other accounts in your niche.
Key Takeaways:
There's never a perfect time to start or grow your business - the best time is now
You don't need everything perfect to begin - start simple and grow from there
Consistency is more important than complexity in the early stages of your business
Your unique perspective and experience are valuable - don't let imposter syndrome hold you back
Building an audience takes time - start now, even if you're not ready to sell yet
My Approach to Coaching Mums in Business
As an online business coach specialising in supporting mothers and female entrepreneurs, I've helped countless women overcome procrastination and build thriving businesses. One of my clients, a mum of three, had been sitting on her business idea for two years before working with me. We started with just two Instagram posts per week and some genuine engagement. Within three months, she had built a engaged audience and was ready to launch her first offer.
The key was breaking down the process into manageable steps and providing accountability. We focused on progress, not perfection, and celebrated every small win along the way.
Imagine Your Future Business Success
Close your eyes for a moment and picture this: It's a year from now. You're sitting at your desk (or your kitchen table - no judgement here!), looking at your thriving business. You've built a community of raving fans who love your content and your offers. You're making consistent sales, working hours that suit your family life, and feeling fulfilled in your role as both a mum and a business owner.
This isn't just a daydream - it's entirely possible when you take that first step and keep moving forward, even when it's not perfect.
Your Next Step Towards Business Success
If you're ready to stop procrastinating and start building the business of your dreams, I'm here to help. As a virtual business coach specialising in supporting mothers in business, I understand the unique challenges you face in balancing family life with entrepreneurial ambitions.
Why not take the first step towards that thriving business you just imagined? Book a discovery call with me today. Together, we'll map out a simple, actionable plan to get your business off the ground or take it to the next level - all while working around your family commitments.
Remember, you don't have to have it all figured out to start. You just need to start. Let's work together to create a business that brings you joy, fulfilment, and the freedom to live life on your terms.
Book your discovery call now, and let's turn that business dream into a reality!
P.S. Don't forget - as mothers, we're already expert multitaskers and problem-solvers. Let's bring those superpowers into your business and watch it soar!