Are you a mum trying to juggle family responsibilities while building a successful business? Do you find yourself struggling to find the right balance and feeling overwhelmed by the demands of entrepreneurship? You're not alone. Many mums in business face similar challenges, but the good news is that there is a blueprint for success.

In this podcast episode, we'll explore the key strategies and mindset shifts that can help you navigate the ups and downs of running a small business while maintaining a fulfilling lifestyle.

By the end of this podcast, you'll have actionable insights and key takeaways to help you overcome obstacles and build the business of your dreams. So let's dive in!

🎙️ Listen to full podcast Episode 72:

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The Power of Mindset: Tap into your Inner Superwoman

One of the most crucial factors for success in business, especially as a mum, is mindset. Your mindset determines how you perceive challenges and setbacks, and ultimately shapes your actions and outcomes. It's essential to cultivate a growth mindset that empowers you to see obstacles as opportunities for growth and learning. While it's natural to feel overwhelmed at times, it's important to remember that you have control over your business and can navigate through tough times.

"Until you make the unconscious conscious, it will rule your life and you will call it fate." - Carl Jung

To strengthen your mindset, commit to daily mindset practices. Treat them as a daily vitamin for your mental and emotional well-being. Practice gratitude by writing down three things you're grateful for each day. Challenge yourself to go deeper in your mindset work and commit to it even when things are going well. By doing the inner work, you'll become more resilient and better equipped to handle the challenges that come your way.

Track Your Metrics: The Key to Informed Decision-Making

To effectively address the struggles in your business, it's essential to track your metrics. Without data, you're left guessing and making decisions based on assumptions. Start by creating a spreadsheet to track every number your business produces, including website visitors, conversion rates, bounce rates, abandoned carts, and lead magnet downloads. By analysing this data, you'll gain valuable insights into what's working and what needs improvement.

"You can't manage what you don't measure." - Peter Drucker

If you haven't been tracking your metrics, it's time to start.

• Review your online presence, including your website, social media platforms, and email marketing.

• Ask yourself if your messaging is clear and resonates with your target audience.

• Consider the customer experience on your website and ensure it's easy for potential customers to navigate and make purchases.

• Reach out to past customers and clients to gather feedback and identify areas for improvement.

By leveraging data and making informed decisions, you can optimise your business for success.

Enhancing Your Online Presence: A Winning Content Strategy

Your online presence plays a crucial role in attracting and engaging your target audience. It's essential to create a content strategy that effectively communicates your brand message and provides value to your audience. Review your social media platforms, website, podcast, and other online channels to ensure your messaging is clear and aligned with your target audience's needs.

"Confuse, and you lose." - Suzy Olivier

Evaluate your content to ensure it resonates with your audience and addresses their pain points. Are you providing valuable information and insights? Are you teaching your audience about your products and services? Focus on creating content that educates, inspires, and empowers your audience. Consider the style and format of your content and test different approaches to see what resonates best with your audience. By refining your content strategy, you can establish a strong online presence that drives engagement and conversion.

Leveraging Email Marketing: Engaging Your Audience

Email marketing is a powerful tool for nurturing relationships with your audience and driving conversions. If you haven't been utilising email marketing, it's time to start. Build an email list and consistently communicate with your subscribers to provide value and keep them engaged. Share promotional offers, new products or services, and valuable content that aligns with their needs and interests.

The money is in the list

Segment your email list based on subscribers' interests and behaviours to deliver personalised content and offers. Use compelling subject lines and persuasive copy to grab attention and encourage opens and clicks. Experiment with different email formats, such as newsletters, product updates, or exclusive offers, to keep your audience engaged and interested. By leveraging email marketing, you can effectively connect with your audience and drive sales.

Tapping into the Power of Networking: Building Meaningful Connections

As a solopreneur or mum in business, it's crucial to build a network of like-minded individuals who can offer support, guidance, and collaboration opportunities. Networking allows you to connect with fellow entrepreneurs, share insights and experiences, and tap into a community of supportive individuals who understand the unique challenges you face.

"You are the average of the five people you spend the most time with." - Jim Rohn

Join relevant Facebook groups, LinkedIn communities, or industry-specific organisations to connect with other business owners. Attend networking events, conferences, and seminars to expand your network and learn from industry leaders. Collaborate with other entrepreneurs on joint ventures or cross-promotions to reach new audiences. By building meaningful connections, you'll gain valuable support and expand your business opportunities.

Seeking Guidance: The Power of Business Coaching

Sometimes, you may need additional guidance and support to overcome the challenges of running a business as a mum. Working with a business coach who specialises in supporting mums in business can provide you with the tools, strategies, and accountability necessary to achieve your goals.

"The expert in anything was once a beginner." - Helen Hayes

As a busy mum and a business coach I can help you identify and overcome limiting beliefs, develop effective strategies, and navigate the complexities of entrepreneurship. I can provide insights and guidance tailored to your unique circumstances and help you stay focused and motivated.

Taking Action: Embracing Your Journey

Building a successful business while juggling family responsibilities is not an easy task, but it's entirely possible with the right strategies and mindset. By cultivating a growth mindset, tracking your metrics, enhancing your online presence, leveraging email marketing, networking, and seeking guidance from a business coach, you can overcome obstacles and build the business of your dreams.

"The future depends on what you do today." - Mahatma Gandhi

Remember, success is not a destination but a journey. Embrace the challenges, celebrate your wins, and stay committed to your vision. With dedication, perseverance, and the support of a community of like-minded individuals, you can create a thriving business that aligns with your values and allows you to live a fulfilling life as a mum in business.

Key Takeaways: The Best Remedy For When Your Business Is Struggling

1. Cultivate a growth mindset and commit to daily mindset practices.

2. Track your metrics to make informed decisions and optimise your business.

3. Enhance your online presence with a strategic content strategy.

4. Leverage email marketing to engage your audience and drive conversions.

5. Build a network of supportive entrepreneurs through networking.

6. Seek guidance from a mum business coach for personalised support.

7. Embrace the journey and stay committed to your vision.

CONCLUSION

Embrace the journey, stay focused, and take consistent action towards your goals.

Remember, you have the power to overcome any challenges and build a successful business. You've got this!

If you'd like to learn more, I encourage you to listen to the full podcast episode and book a call with a call with me, Suzy, the Mothers of Enterprise business coach. I am dedicated to helping women like you maximise your potential and achieve your business and personal dreams.

Don't hesitate to take the next step and invest in your success. You deserve it!

Suzy xo