EP 76:The Ultimate Hack to Marketing Your Business on Instagram (And It's Not What You Think!) with Jen Windsor
Spoiler alert! Marketing your business on Instagram gets to be simple! Showing up and selling your offers on Instagram gets to be easy, effective and dare I say it - ENJOYABLE! Join me as I have a value-packed conversation with Jen from Waves & Willows, an expert social media manager and coach as we delve into what it really takes to make it on the gram!
🎙️ Listen to full podcast Episode 76:
Before we dive in…
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If you’d love some coaching to help you work less and earn more (my speciality) and finally have some clarity on where your precious energy needs to be in your business, then get your beautiful self booked in right here (did I mention they’re completely free??)...
Ok, let’s dive in!...
If you've ever felt overwhelmed by the constant pressure to keep up with Instagram's ever-changing algorithms and trends, this episode is your breath of fresh air. We're diving deep into the ultimate hack for marketing your business on Instagram, and trust me, it's not what you might expect!
The Magic of Authenticity in Instagram Marketing
One of the most powerful quotes from our chat with Jen really struck a chord with me:
"It's all about being authentically you and showing up and sharing your message and building relationships and connection. That's what it's all about."
This resonates so deeply with my approach as a business coach for mums. In a world where we're constantly bombarded with 'rules' about how to show up online, Jen reminds us that the real magic happens when we strip away the pretence and just be ourselves.
Embracing Simplicity in Your Instagram Strategy
As a mama business coach, I know how precious your time is. That's why I love Jen's approach to Instagram engagement. She suggests setting a timer for 30 minutes a day (or whatever works for you) and focusing on genuine interactions. It's not about the number of followers or likes, but about the quality of connections you're making.
Jen shared a brilliant tip: "Set an intention before you start engaging. Ask yourself, 'Who am I gonna connect with today?'" This simple shift in mindset can transform your Instagram experience from a chore to an exciting opportunity to grow your network and business.
The Truth About Posting Frequency
One of the most liberating insights from our conversation was about posting frequency. Contrary to what many 'experts' preach, Jen assures us that posting 3-4 times a week is ideal for most businesses. But here's the kicker - it's more important to be consistent and enjoy the process than to force yourself into an unsustainable routine.
As Jen wisely put it, "We don't want to burn out, we don't want to feel that overwhelmed, and we want to enjoy sharing our message and showing up on the app."
Key Takeaways:
Authenticity trumps perfection on Instagram - your audience craves real connections.
Set a timer for engagement to avoid getting lost in the scroll.
Aim for 3-4 posts per week, but prioritise consistency over frequency.
Your content lives on beyond the day you post it - don't stress if you miss a day.
Selling is an act of service - don't be afraid to promote your offerings across all Instagram features.
My Approach to Coaching Mums in Business
As an online business coach specialising in supporting mothers and female entrepreneurs, I've seen firsthand how transformative these principles can be. One of my clients, a mum of two starting a home-based wellness business, was struggling with Instagram overwhelm. We worked together to strip back her strategy to focus on authentic sharing and meaningful engagement.
The result? Not only did she start enjoying Instagram again, but she also saw a significant increase in enquiries and sales. By giving herself permission to be real and imperfect, she attracted her ideal clients who resonated with her authentic message.
Imagine Your Instagram Future
Close your eyes for a moment and picture this: It's six months from now. You wake up, grab your morning coffee, and open Instagram with a smile. Instead of feeling overwhelmed, you're excited to share a quick story about your day or respond to a few comments. You're no longer chasing likes or followers, but genuinely connecting with your audience. Your engagement is higher than ever, and more importantly, you're converting followers into clients effortlessly because they feel like they truly know, like, and trust you.
This isn't just a dream - it's entirely possible when you embrace authenticity and connection in your Instagram strategy.
Your Next Step as a Female Entrepreneur
If you're ready to transform your Instagram experience from overwhelming to joyful and profitable, I'm here to help. As a virtual business coach specialising in supporting mothers in business, I understand the unique challenges you face in balancing business growth with family life.
Why not take the first step towards that Instagram future you just imagined? Book a discovery call with me today. Together, we'll explore how you can create an Instagram strategy that feels authentic, enjoyable, and effective for your unique business.
Remember, you don't have to follow anyone else's rules on Instagram. Your unique voice and experiences are your superpower in business. Let's harness them to create the thriving, fulfilling business you deserve - without the overwhelm.
Book your discovery call now, and let's start crafting an Instagram strategy that feels as good as your morning coffee!
P.S. Don't forget to give yourself permission to be imperfectly you on Instagram. Your ideal clients are waiting to connect with the real you!
Learn more about Jen Windsor:
Website: https://www.wavesandwillows.com/
Instagram: https://www.instagram.com/waves_and_willows/