EP 79:A.I Magic: How To Transform One Piece of Content into Countless Conversations with Elle Connolly
Yup, this one’s going to be a serious time-saver ladies!!
The demand for content is ever-increasing, but our time sadly is not.
So what on earth do we do to keep up with the content treadmill and ensure we’re selling with honesty, integrity and heart?
AND…
How do you ensure the content you are creating from sales pages, to emails, to funnels to social media is positioned in a way that actually turns browsers into buyers?
All this and SO much more is going to be lovingly unpacked for you in this week’s episode.
Join us as we unlock the secrets to successful copywriting that not only captures attention but also converts readers into loyal customers and raving fans!
Dive into the world of writing content with heart, integrity and a big dose of Elle’s expert sales psychology.
Learn how to connect authentically with your audience using strategic content and AI tools, while discovering the importance and art of using pain point marketing (and no, it’s not a bad thing when done properly!), and how to uncover your USP in your niche.
🎙️ Listen to full podcast Episode 79:
Before we dive in…
Have you heard about my shiny new Time + Money Booster calls?
If you’d love some coaching to help you work less and earn more (my speciality) and finally have some clarity on where your precious energy needs to be in your business, then get your beautiful self booked in right here (did I mention they’re completely free??)...
Ok, let’s dive in!...
If you've ever felt overwhelmed by the constant demand for fresh content in your business, this episode is your secret weapon. We're diving deep into how you can use AI to transform one piece of content into a multitude of engaging conversations with your audience. Trust me, this is a game-changer for busy mums in business!
The Power of Repurposing Content with AI
I love what Elle had to say about using AI in our businesses:
"AI is really good at repurposing content. If you can write the end piece and have that written in your language with your audience, with all the stuff you know about your audience and your offer, if you have that piece, you can use then AI to repurpose it into email sequences and into social media content."
As a business coach for mums, I’m always on the lookout to help my clients run their businesses in less time, and that’s exactly what AI can help us achieve. In a world where we're constantly juggling family life and business demands, finding efficient ways to create content is crucial.
Starting at the End: The Key to Effective Funnels
Elle shared a brilliant strategy for creating funnels (or 'sieves' as we jokingly called them) that really simplifies the process:
Start with your sales page or main offer page
Use this as your 'hero' piece of content
Repurpose this content for your email sequences
Further repurpose for social media posts and other content
This approach ensures consistency in your messaging and saves you countless hours of content creation.
Harnessing AI for Content Creation
Here's where the magic happens. Elle walked us through how to use AI (specifically ChatGPT) to repurpose your main content:
Copy your sales page content into a Google Doc
Paste this into ChatGPT with specific prompts (e.g., "Use this to create a 5-part email sequence")
Review and edit the AI-generated content to ensure it sounds like you
The beauty of this method is that it uses your own words and messaging, avoiding the generic feel that can come from AI-generated content from scratch.
Key Takeaways:
Start with your main offer or sales page as your 'hero' content
Use AI to repurpose this content for emails, social media, and more
Always review and personalise AI-generated content
Focus on one message or offer per funnel for clarity
Don't shy away from addressing pain points - it's about meeting your audience where they are
My Approach to Coaching Mums in Business
As an online business coach specialising in supporting mothers and female entrepreneurs, I've seen firsthand how transformative these content creation strategies can be. One of my clients, a mum of two starting a wellness business from home, was struggling to keep up with content demands while juggling family life.
We implemented Elle's strategy, starting with her core offer and using AI to repurpose it across various platforms. The result? Not only did she save hours each week, but her messaging became more consistent and impactful, leading to increased engagement and sales.
Imagine Your Future Content Creation Process
Close your eyes for a moment and picture this: It's a month from now. You're sitting at your desk, a cup of coffee in hand, feeling relaxed and accomplished. You've just launched a new offer, and your content calendar is full for the next month - all from one core piece of writing. Your social media is buzzing with engagement, your email list is growing, and you're booking calls with excited potential clients. Best of all, you created all of this content in a fraction of the time it used to take you, leaving you free to focus on your family and the parts of your business you love most.
This isn't just a dream - it's entirely possible with the right strategies and support.
Your Next Step as a Female Entrepreneur
If you're ready to transform your content creation process and free up more time for what matters most, I'm here to help. As a virtual business coach specialising in supporting mothers in business, I understand the unique challenges you face in balancing business growth with family life.
Why not take the first step towards that content creation future you just imagined? Book a discovery call with me today. Together, we'll explore how you can implement these AI strategies in your business, create more impactful content, and grow your business - all while maintaining that precious work-life balance.
Remember, you don't have to choose between being a present mum and a successful entrepreneur. With the right approach to content creation, you can have both. Let's work together to create a content strategy that grows your business without overwhelming your life.
Book your discovery call now, and let's start revolutionising your content creation process!
P.S. Don't forget - as mothers, we're already masters at repurposing and multitasking. Let's bring that superpower into your content strategy and watch your business thrive!
Learn more about Elle Connolly:
Website: https://www.23wisewords.com/
LinkedIn: linkedin.com/in/elenaconnolly-freelance-copywriter