EP 84: The Most Powerful Growth Strategies and Trends For Online Businesses in 2024
There’s no denying there has been a huge shift in how we show up and serve our people this year.
From our content strategies to our sales process and most importantly, our offers - there have been massive evolutions in the trends and attitudes of both buyers and business owners.
Now, I’ll preach all day long about the importance of building a trend-proof business, but there still has to be an element of flexibility and evolution in how we show and serve.
Because if we don’t don’t adapt, we can say goodbye to our business or at least any business growth.
So in this week’s episode and I’m breaking down the biggest and most powerful shifts that are needed within your business if you want to keep having an impact and serving the people who need you.
I’m breaking down exactly what’s changing and why, and most importantly, what you can do in your business to ensure it’s evolving with the times BUT still holding solid foundations - no one needs a leaf in the wind business!
So if you’re feeling like your business growth has gone a little stale, or you really want to ensure the actions you’re taking are best aligned with what’s working right now, join me for 30 glorious minutes and I walk you through it all!
🎙️ Listen to full podcast Episode 84:
Before we dive in…
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If you’d love some coaching to help you work less and earn more (my speciality) and finally have some clarity on where your precious energy needs to be in your business, then get your beautiful self booked in right here (did I mention they’re completely free??)...
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Ok, let’s dive in!...
As a female business coach who's been in the game since 2008, I've seen the online business landscape evolve dramatically. But let me tell you, the shifts we're seeing now are some of the most significant yet. Whether you're just starting a business from home or you're looking to scale your existing venture, this blog post is packed with actionable insights to help you thrive in 2024 and beyond.
The Power of Adaptability in Business
One quote from this episode really encapsulates the essence of what we're discussing:
"In today's world, if you don't adapt, you die. AKA your business goes away, you will no longer be successful. You will no longer be attracting new people. You will no longer be effectively selling."
This might sound harsh, but as a business coach for female entrepreneurs, I've seen how true this is. The good news? Adapting can lead to incredible growth and opportunities.
Key Trends and Strategies for 2024
Sophisticated and Discerning Buyers Gone are the days when flashy marketing alone could seal the deal. Today's consumers are doing their homework. They're looking for authenticity, credibility, and real results.
The Fall of Unrealistic Marketing Claims Those "6-figures in 6 months" promises? They're not cutting it anymore. Buyers are craving realistic, achievable outcomes.
The Rise of High-Ticket Offers Contrary to popular belief, high-ticket offers are thriving. It's often easier to sell a £10,000 program than a £100 product, especially for service-based businesses.
Unique Messaging is Key Your content needs to reflect what makes you uniquely qualified to help your audience AND address their deepest desires.
Balancing Pain Point and Desire Marketing While pain point marketing has its place, there's a shift towards desire-based marketing. Paint a picture of the life your clients want, not just the problems they're facing.
Quality Offers are Non-Negotiable In 2024, your offers need to be top-notch. Clients are expecting - and deserving - exceptional value.
Key Takeaways:
Adapt or risk becoming irrelevant in the fast-paced online business world
Focus on building genuine credibility and expertise in your niche
Don't shy away from high-ticket offers if they align with your business model
Craft unique messaging that highlights your specific expertise and your audience's desires
Test different marketing approaches (pain point vs. desire) to see what resonates with your audience
Invest time in creating high-quality, transformative offers
My Approach to Coaching Mums in Business
As an online business coach specialising in supporting mothers and female entrepreneurs, I've seen firsthand how these strategies can transform businesses. One of my clients, a mum of two starting a service-based business from home, was struggling to stand out in a crowded market. We worked together to identify her unique strengths and experiences, crafted messaging that truly resonated with her ideal clients, and developed a high-ticket offer that aligned with her expertise.
The result? Not only did she start attracting more of her dream clients, but she was able to increase her prices significantly while working fewer hours. This allowed her to create the work-life balance she'd been craving, spending more quality time with her children while still growing her business.
Imagine Your Future Business Success
Close your eyes for a moment and picture this: It's a year from now. You wake up to notifications of new client bookings and glowing testimonials. Your unique message is resonating deeply with your audience, and your high-quality offers are in high demand. You're working with clients you adore, making a significant impact, and earning more than you ever thought possible - all while having the flexibility to be present for your family. Your business feels aligned, joyful, and sustainable.
This isn't just a daydream - it's entirely possible when you implement these strategies and adapt to the evolving business landscape.
Your Next Step Towards Business Growth
If you're ready to position your business for success in 2024 and beyond, I'm here to help. As a virtual business coach specialising in supporting mothers in business, I understand the unique challenges you face in balancing family life with entrepreneurial ambitions.
Why not take the first step towards that thriving business you just imagined? Book a discovery call with me today. Together, we'll assess your current business strategy, identify areas for growth, and create a tailored plan to help you adapt and thrive in this new business landscape.
Remember, you don't have to navigate these changes alone. Let's work together to create a business that not only survives but thrives in 2024 and beyond - all while giving you the freedom and flexibility you desire as a mum.
Book your discovery call now, and let's start crafting your success story for 2024!
P.S. Don't forget - as mothers, we're already masters at adapting to change. Let's bring that superpower into your business and watch it soar!