EP 87: Real Talk: What it really takes to be a success mama in business (without losing your sanity or drive) with Janita Falschlunger

This is hands down one of the most raw, authentic and unfiltered conversations about the journey of being a mother in business I've ever had the pleasure of. 

For this week's episode, I invited fellow business coach and strategist Janita Flaschlunger to share her business building expertise as a busy mama of 2. 

This episode is going to give you so much insight, relief from the constant striving, and hopefully a whole new perspective on your business building journey, both past and future. 


We deep dive into our own personal stories of how our businesses have pivoted and evolved over the years, the mistakes made, the self-doubt overcame, and the fear conquered around stepping into our God-given identity and purpose in our busineses. 

We also share our thoughts on the current state of the business coaching industry and what we wish people knew and did before jumping in and investing in various programs and coaches. 

Plus Janita talks about the biggest stumbling blocks for mamas in business both from a mindset and strategy perceptive - and most importably how to get over or avoid both! 

So grab your coffee, and join us for one of the most uplifting chats you’re going to have this week!


🎙️ Listen to full podcast Episode 87:

Before we dive in…

Have you heard about my shiny new Time + Money Booster calls? 

If you’d love some coaching to help you work less and earn more (my speciality) and finally have some clarity on where your precious energy needs to be in your business, then get your beautiful self booked in right here (did I mention they’re completely free??)...

👉Click here to get booked in👈

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Ok, let’s dive in!...

If you've ever felt overwhelmed by the demands of running a business while raising a family, or if you're struggling with self-doubt and imposter syndrome, this blog post is for you. We're diving deep into what it really takes to be a successful mama in business - without losing your sanity or drive.

The Power of Resilience and Self-Trust in Business

One quote from our chat with Janita really struck a chord with me:

"I like to work with resilient business moms. Resilient, because it's not easy, you know, and I want them to know before they work with me that you're going to have to do the work."

This resonates so deeply with my approach as a business coach for mums. Building a business is challenging, and it requires resilience, determination, and a willingness to keep going even when things get tough.

Key Insights for Mum Entrepreneurs

  1. Embrace Your Unique Journey Both Janita and I shared our winding paths to becoming business coaches. Your journey doesn't have to be linear - embrace the twists and turns as they shape your unique perspective and strengths.

  2. The Myth of Overnight Success We discussed the harmful impact of social media portrayals of instant success. Remember, most "overnight successes" are years in the making.

  3. The Importance of Testing and Tweaking Business success often comes from consistent refinement rather than complete overhauls. Don't scrap your ideas too quickly - sometimes a small tweak can make all the difference.

  4. The Value of Support and Coaching We both emphasised the transformative power of having the right support in your business journey. Whether it's a coach, a mastermind group, or a supportive community, don't try to do it all alone.

  5. Balancing Authenticity and Strategy While it's crucial to be authentic in your business, it's equally important to have a solid strategy. Janita shared how she helps her clients bridge the gap between what they want to say and what their audience needs to hear.

Key Takeaways:

  • Self-doubt is normal, even for experienced business owners - the key is to keep moving forward

  • Success in business often comes from resilience and consistent effort, not overnight miracles

  • Don't be afraid to test, tweak, and refine your ideas rather than completely scrapping them

  • Investing in support (whether through coaching, courses, or communities) can accelerate your progress

  • Balance authenticity with strategy in your business communications

  • Remember to adjust your expectations - success takes time and persistence

My Approach to Coaching Mums in Business

As an online business coach specialising in supporting mothers and female entrepreneurs, I've seen firsthand how transformative these principles can be. One of my clients, a mum of three starting a service-based business from home, was struggling with self-doubt and overwhelm. We worked together to build her resilience, refine her offerings, and create a strategy that fit her life as a busy mum.

The result? Not only did she start attracting more of her ideal clients, but she also found a renewed sense of confidence and purpose in her business. She learned to embrace the journey, celebrate small wins, and keep moving forward even when things got tough.

Imagine Your Future Business Success

Close your eyes for a moment and picture this: It's a year from now. You're sitting at your desk, reviewing your business achievements with a smile on your face. You've overcome challenges, refined your offerings, and built a business that truly aligns with your values and lifestyle. You're making a real impact on your clients' lives, all while being present for your family. You feel confident, resilient, and excited about the future of your business.

This isn't just a daydream - it's entirely possible when you embrace the journey of entrepreneurship with resilience and the right support.

Your Next Step Towards Business Success

If you're ready to build a business that thrives without sacrificing your sanity or family time, I'm here to help. As a virtual business coach specialising in supporting mothers in business, I understand the unique challenges you face in balancing family life with entrepreneurial ambitions.

Why not take the first step towards that resilient, successful future you just imagined? Book a discovery call with me today. Together, we'll assess where you are in your business journey, identify your biggest challenges, and create a tailored plan to help you build a business that aligns with your life as a busy mum.

Remember, you don't have to choose between being a present mum and a successful entrepreneur. With the right strategies and support, you can have both. Let's work together to create a business that brings you joy, fulfilment, and the freedom to live life on your terms.

Book your discovery call now, and let's start building your resilient, successful business!

P.S. Don't forget - as mothers, we're already masters of resilience and multitasking. Let's bring those superpowers into your business and watch it soar!

Learn more about Janita Falschlunger:

Website: Janita Falschlunger 

Facebook: Janita Falschlunger Coaching

LinkedIn: Janita Falschlunger  

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EP 88: What to do when your spouse doesn't support your business vision with Dr. Lindsay Cavanagh

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EP 86: To The Women Procrastinating Starting or Growing Her Business