EP 94: Beyond Social Media: How to Get Major Media Coverage for Your Business (With Zero PR Budget) With Fiona Minett
First - make sure you're signed up for You Can Have It All Workshop! 👉 SIGN UP HERE!
Here's the truth, beautiful mama - you don't need to be chained to Instagram or pour thousands into PR agencies to get incredible visibility for your business!
In this episode, I'm chatting with the incredible Fiona Minett, award-winning PR coach and founder of Boss Your PR. After connecting years ago (pre-COVID, if you can believe it!), we're finally bringing you the PR wisdom every mama in business needs to hear.
🎙️ Listen to full podcast Episode 93:
Get ready to discover:
Why those £2K/month PR retainers are absolutely NOT necessary (even if you're dreaming of major media features!)
The ridiculously simple 5-minute habit that could land you in your dream publication (hint: you can do this while making your morning coffee!)
How to own your expertise and share your story in a way that makes magazines desperately want to feature you
Why working from your military quarters/spare room/kitchen table is actually part of your powerful story
The truth about those "Top 40 Under 40" paid features (and what you should do instead)
Fiona shares pure gold about:
✨ Getting started with PR when you're juggling school runs and sick days
✨ How to approach your dream publications (even if imposter syndrome is screaming at you)
✨ Why your lived experience as a mama makes you MORE qualified, not less
✨ Simple strategies to build your visibility while putting family first
✨ The exact email template to use when pitching to journalists (you're welcome!) This episode is absolutely perfect for you if:
You're ready to grow your visibility beyond the 'gram You want to be featured in publications your dream clients actually read You're tired of trying to squeeze constant content creation into your already busy life You've been quoted eye-watering amounts for PR support and wondering if there's a better way
The truth is, mama, if you're not showing up for your business, no one else will. But that doesn't mean you need to spend hours crafting content or thousands on PR support!
Meet Our Guest:
Fiona Minett is an award-winning PR coach and founder of Boss Your PR. With 15+ years in PR (including agency, in-house, and running her own successful agency), she now helps entrepreneurs get powerful press coverage without the eye-watering price tag. Her mission? Making PR accessible and achievable for busy mamas building amazing businesses.
Website: https://www.bossyourpr.com/
LinkedIn: https://www.linkedin.com/in/fionaminett/
Find Fiona: @bossyourpr on Instagram
Resources We Mention:
The magic hashtag: #journorequest on Twitter/X
Grab Fiona's free guide: 10 Ways to Boost Your PR Now
Have you heard about my shiny new Momentum Maker calls?
If you’d love some coaching to help you work less and earn more (my speciality) and finally have some clarity on where your precious energy needs to be in your business, then get your beautiful self booked in right here (did I mention they’re completely free??)...
Ok, let’s dive in!...
As a business coach for mums, one question I hear constantly is "How do I get more visibility for my business when I'm juggling school runs, poorly kids, and limited time?"
If you're nodding along, thinking about all those precious hours spent creating content for social media, then this episode is exactly what you need. I sat down with the incredible Fiona Minett, founder of Boss Your PR, to uncover how busy mamas can get featured in major publications - without the hefty price tag or endless hours of work.
The Truth About PR (It's Simpler Than You Think!)
"Most people listening to this will already be doing an element of their own PR," Fiona shared during our chat. "If you're present on social media, if you are email marketing, if you are networking - you are already doing your own PR."
This really hit home for me. Having spent thousands on PR agencies in my product business days (with minimal results!), I wish I'd known then what Fiona shared in this episode.
Your Military Quarter IS Your Power Story
One of my favourite moments was when we discussed imposter syndrome and working from home. Remember when BBC News came to film me in my military married quarter? I was terrified they'd realise I wasn't some fancy CEO with glossy offices!
But here's what Fiona said that changed everything: "You could have a solid business with really strong margins because you've made the decision to minimize outlay in certain areas... That's about perspective."
The 5-Minute PR Strategy That Actually Works
Want to know the simplest way to start getting media coverage? Fiona shared a ridiculously easy strategy that takes just 5 minutes a day while making your morning coffee. (Hint: It involves Twitter and one specific hashtag!)
Key Takeaways:
You DON'T need to spend thousands on PR agencies
Your "real life" as a busy mum is part of your powerful story
Most publications are actively looking for experts like you
Those paid "Top 40 Under 40" features? Skip them!
Start with the hashtag #journorequest on Twitter
My Approach as Your Business Coach
As someone who's been on both sides of the PR journey (from being featured on BBC News to spending thousands on agencies that didn't deliver), I'm passionate about helping mums build businesses that work WITH their lives, not against them.
Imagine opening your inbox to find interview requests from your dream publications. Picture yourself being recognised as the go-to expert in your field. This isn't just possible - it's absolutely achievable, even with limited time and budget.
Ready to Transform Your Business Visibility? If you're tired of feeling stuck in the social media hamster wheel and ready to get your expertise in front of your dream clients, let's chat. Book a discovery call and let's explore how we can get you and your business the recognition you deserve.
Remember, mama - if you're not showing up for your business, no one else will. But that doesn't mean you need to spend hours crafting content or thousands on PR support!