EP 93: What You Need To Know To Finally Make Meta™️ (Facebook) Ads Work For You with Sophie Griffiths
Ever felt overwhelmed by the world of Facebook ads? Or tried a few ads in the past only to be disappointed by the results and felt like you handed over a bundle of cash to Zuckerburg for nothing??
In this episode, we're joined by the fabulous Sophie Griffiths, Facebook ads expert extraordinaire, to break it all down for us busy mamas.
🎙️ Listen to full podcast Episode 93:
🔥 Hot topics we cover:
How to know if your business is ready for Facebook ads
The surprising truth about budget (spoiler: it’s not as expensive as you think!)
Why you shouldn't ditch social media even if you're running ads
The difference between e-commerce and service-based ad strategies
To boost or not to boost? That is the question!
Plus, Sophie shares her journey from corporate life to ads expert (while raising little ones!), proving that building a business around family life IS possible.
Whether you're just starting out or looking to scale, this episode is packed with practical tips to help you harness the power of Facebook ads without breaking the bank or losing your sanity.
🎧 Tune in now and let's turn those business dreams into reality!
Before we dive in…
Have you heard about my shiny new Momentum Maker calls?
If you’d love some coaching to help you work less and earn more (my speciality) and finally have some clarity on where your precious energy needs to be in your business, then get your beautiful self booked in right here (did I mention they’re completely free??)...
Ok, let’s dive in!...
As a business coach for mums, I'm always on the lookout for strategies that can help you grow your business without sacrificing precious family time. That's why I was thrilled to welcome Sophie Griffiths, a Meta™️ (Facebook) ads expert, to the Mothers of Enterprise podcast. In this eye-opening episode, we dive deep into the world of Meta™️ ads and how they can revolutionise your business growth.
If you've ever felt overwhelmed by the idea of running ads or worried about wasting money on ineffective campaigns, this blog post is for you. Let's unpack the wisdom Sophie shared and discover how you can make Meta™️ ads work for your business.
The Meta™️ Ads Mindset Shift
One of the most powerful moments in our chat was when Sophie said, "It's not a case of either you can bake or you can't. You can do ads or you can't. It's a case of which ads are right for me in my business right now." This perspective shift is crucial for any mum entrepreneur considering Meta™️ ads.
Just like you wouldn't expect your child to bake a soufflé on their first try, you shouldn't expect to run complex ad campaigns right out of the gate. Instead, start small and build your skills over time.
Are You Ready for Meta™️ Ads?
Before diving into ads, it's essential to assess your readiness. Sophie emphasised that it's not just about whether your business is ready, but whether you're ready. Here are some key points to consider:
Content Creation: Are you consistently creating content that resonates with your ideal client?
Email Marketing: Do you have a system in place for nurturing leads through email?
Clear Messaging: Is your messaging dialled in, and do you know exactly who you're talking to?
Remember, ads aren't a magic solution. They're a tool to amplify what's already working in your business.
The Meta™️ Ads Budget Myth
One of the biggest misconceptions about Meta™️ ads is that you need a massive budget to get started. Sophie debunked this myth, revealing that you can start with as little as £2-3 per day for engagement ads. For lead generation ads, you might look at £8-10 per day, or about £300 per month.
Imagine what your business could look like in six months if you started with just a small daily ad spend today. Could you attract more of your ideal clients? Build a thriving email list? The possibilities are exciting!
Meta™️ Ads Strategy for Service-Based Businesses
As a business coach for female entrepreneurs, I was particularly interested in Sophie's insights on ads strategy for service-based businesses. She recommended focusing on building your audience and email list rather than directly selling services through ads.
This approach allows you to nurture relationships and showcase your expertise over time. It's about playing the long game and creating a sustainable growth strategy.
Key Takeaways:
Start small with Meta™️ ads and build your skills over time
Ensure you have a solid content and email marketing strategy before starting ads
You can begin with a budget as low as £2-3 per day
Focus on audience building and list growth for service-based businesses
Always test different ad copy lengths and formats to see what resonates with your audience
Don't rely solely on the 'boost' button - it's not a comprehensive ad strategy
The Mothers of Enterprise Approach to Business Growth
As a mama business coach, I've seen firsthand how incorporating Meta™️ ads into a holistic business strategy can accelerate growth. However, it's crucial to have a strong foundation first. That's why in my coaching programmes, we focus on:
Clarifying your message and offer
Building a consistent content strategy
Developing an email nurture sequence
Creating a simple, effective sales process
Once these elements are in place, Meta™️ ads can be the fuel that supercharges your business growth.
Your Next Steps: From Overwhelm to Opportunity
If you're feeling excited about the possibilities of Meta™️ ads but unsure where to start, you're not alone. Many of my clients initially feel overwhelmed by the tech and strategy involved. But with the right guidance, you can transform that overwhelm into opportunity.
Ready to take the first step towards growing your business around family life? I'm here to help. As your virtual business coach, I can guide you in implementing these strategies and so many more in a way that's tailored to your unique business and lifestyle.
If you're ready to unlock the potential in yourself and take your business to the next level, I invite you to book a discovery call (https://academy.mothersofenterprise.com/discovery-call) with me.
Remember, as a mum entrepreneur, you have unique superpowers. It's time to amplify those powers with smart marketing strategies. Let's make it happen!